02 November, 2010
Truth That Sticks, by Avery T. Willis, Jr. and Mark Snowden
Truth That Sticks: How to Communicate Velcro Truths in a Teflon World, is written by Avery T. Willis, Jr. and Mark Snowden, both skilled communicators with a heart to reach the unsaved world with the saving Gospel of Jesus Christ. Through this book, they present an approach to communicating the truths of God’s Word through storytelling and other means of relating to oral learners, giving the argument that much of today’s American modes of evangelism and church discipleship follow routes viewed as more of a literary approach with linear thoughts and expository preaching. They state that this is necessary, not only for the unreached people groups of the world who are unable to read and often may not even have any sort of written language available, but also for the growing number of Americans who are unskilled at reading and are accustomed to visual or auditory means of communication through movies, etc. or other methods which often allow for a very short attention span.
In the chapters of this book you will find examples of this style of evangelism at work, changing lives as Gospel truths are grasped. It also gives practical helps, questions, and advice for those desiring to implement in the way they communicate to those around them. I found the authors to be excellent teachers, drawing from years of experience in guiding churches, mission agencies, and individuals. I think this is a valuable read for all believers who desire to spread the Good News, and it’s message will assist me in teaching my children as well sharing with others.
Disclosure of Material Connection: I received this book free from NavPress Publishers. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”